Something as simple as a moustache has grown into more than $13,000.
A group of Shepparton firefighters spent the past month growing the perfect "mo" to support Movember.
The team of 19 volunteer and paid staff members raised a total of $13,378 for the cause, smashing their original target of $10,000.
Qualified firefighter Daniel Maynard said the team, who started with a $500 target when they first participated in Movember four years ago, were amazed at how quickly the donations grew this year.
“In the last week and a half everyone really rallied behind us and money came flooding in,” he said.
“We smashed it, everyone is pretty chuffed and we all had a lot of fun doing it.”
Each day the crew would write their daily tally on the door of the Shepparton station to let the community know how they were tracking.
Mr Maynard said this brought in a number of donations from people walking past the station, thanking those who knocked on the door and offered to donate money.
“We had people knocking on the doors donating cash ... one lady even donated a $500 cheque,” he said.
Mr Maynard admitted a bit of friendly rivalry between the group kept their efforts going strong during the month, acknowledging the crew's captain Chris Bethell who managed to raise more than $3000 himself.
Aiming to change the face of men's health, Mr Maynard said the team recognised the importance of Movemeber for not just the emergency services, but also the "dads, brothers, sons and mates" in everyone's lives.
“In the short time Movember has been going, they have managed to do some amazing work,” he said.
“It has been a really successful month and it is amazing how many people got around it ... we will set the bar higher for next year.”