Jump-start for BMX World Cup in Shepparton

By Tara Whitsed

Federal Government funding will see a supporting festival event added to next year’s BMX Supercross World Cup, due to be held in Shepparton across three days in February.

The $145000 grant from the Building Better Regions Fund was announced recently and Member for Murray Damian Drum said the event was estimated to cost about $650000 in total.

‘‘We understand that hosting world cups is an expensive job,’’ he said.

‘‘The regional development and income that comes from putting on these types of events is quite substantial.

‘‘We’re looking forward to a positive cash injection into the economy when the event is on next year.’’

City of Greater Shepparton Mayor Kim O’Keeffe said the additional grant funding would allow the council to expand the event.

‘‘With this funding, the Union Cycliste Internationale BMX Supercross World Cup will now have a supporting festival during the event, showcasing food and music to celebrate the strengths of our diverse community to the many visitors converging on our region,’’ she said.

Part of the funding will also support the Shepparton BMX Club to develop new programs, activities and events to help the club grow membership and increase club sustainability, according to the council.

‘‘The additional sports development funding will help get more kids on bikes, keeping our next generation fit, healthy and active while having fun,’’ Cr O’Keeffe said.

The event will now also look to host an amateur participation event with up to 1000 competitors and expand its marketing and broadcast reach.

Cr O’Keeffe and Mr Drum said hosting the event was another positive step for Greater Shepparton’s reputation for hosting world class sporting events.

‘‘This is a fantastic opportunity to further highlight Greater Shepparton as a leading sporting capital in regional Australia and showcase our wonderful local businesses and attractions on an international scale,’’ Cr O’Keeffe said.

‘‘We are estimating the economic impact will be more than $2.7million, which will be a substantial economic boost for our community.’’

It will be the first time in more than 10 years a UCI BMX Supercross World Cup event has been held in Australia.

The opening rounds of the 2020 UCI BMX Supercross World Cup will be held from Friday, January 31 to Sunday, February 2.