Police are appealing for public assistance to help locate missing Tatura man William Allan Cowie.
The 68-year old from Hastie St was last seen in Tatura around midday on June 30.
Police and family have concerns for his welfare as his disappearance is out of character.
Mr Cowie is known to frequent the Tatura, Tarnagulla, Dunolly and Maryborough areas.
He is described as having dark brown and grey hair, approximately 170cm tall with a solid build.
He is believed to be travelling in a white Ford Courier Ute with registration 1LM 8SF.
Police have released an image of Mr Cowie in the hope someone recognises him and can provide information regarding his current whereabouts.
Anyone who sights him or has information on his whereabouts is urged to contact Bendigo Police Station on 5448 1300.