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Ad please explain

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June 08, 2018

A commercial was filmed for the TAC last week on the Midland Hwy near Tatura.

A section of Midland Hwy closed last week for the filming of a TAC commercial.

State Member for North Victoria Wendy Lovell has criticised the Victorian Government for hiring an interstate company to produce a TAC advertisement.

A Sydney-based production company called Revolver filmed the road safety advertisement on the Midland Hwy near Tatura last week.

Ms Lovell brought the issue to parliament on Wednesday, suggesting a Victorian, or possibly even a Goulburn Valley company should have been used.

‘‘A NSW production company (was) chosen to produce a television commercial in my electorate over talented Victorian production companies,’’ Ms Lovell said.

‘‘Many members of the community found it disappointing.’’

The TAC’s road safety lead director, Samantha Cockfield, said Revolver was chosen on merit.

‘‘Filming a car crash is very complex and this shoot required particular skills,’’ she said.

The TAC confirmed the company was based in Sydney, but said most of the crew who worked in Tatura were from Victoria.

Ms Cockfield also noted the film crew brought business to the area.

‘‘The crew stayed in the Shepparton area and used businesses in the local area during the three-day filming period,’’ she said.

Ms Lovell has asked for Roads and Road Safety Minister Luke Donnellan to explain why a Victorian company was not chosen.

Alex Linton is an RMIT journalism undergraduate completing an internship at The News.

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